I started at YDesign Group writing sixteen luxury product descriptions a day — about 8,000 over two years — and editing the output of a five-writer team. When the company became Lumens, I moved to marketing and took over organic search: 100+ category pages, 60+ migrated articles, 100+ designer biographies, daily email for consumer and trade.

Since January 2024 I've been writing for Dollar General's e-commerce and merchandising team, with a six-month SEO contract at Shipt along the way. It's been retail and e-commerce the whole way through, and the through line is that all of it ships on a deadline and gets measured against a number.